Everything You Need to Know About Backlinks

SEO is not a new term in the marketing segment. SEO is the primary technique to drive organic traffic to your website. But it can be quite intimidating for new marketers as it involves many techniques, and not everyone can drive results from SEO. The backlink is one of the many techniques of SEO that impacts your ranking on Google. So if you are a newbie and overwhelmed with the term “backlinks,” then stay tuned as we will decode the term “backlinks” and everything you need to know about them in this article.

What are backlinks?

When one website links another website, a link is created, which we generally call a backlink. Multiple backlinks help your website to rank on Google and other major search engines. Other names of backlinks are “inbound links,” “incoming links,” and “one-way links.” When users click on a backlink, they are redirected to another website. Backlinks are also known as “votes.”

How do backlinks work?

As we mentioned above, backlinks are links from another or external websites. As per the Google algorithm, pages with more backlinks generate more organic traffic. So, the more backlinks you have, the better is your ranking on SERP.

An important point to note here is your backlinks must be from reputed websites. Google is capable enough to detect spammy links. So, make sure your links are coming from high authority and highly credible websites to rank your website on SERPs.

Another critical point that you need to pay more attention to is the keyword in your backlink. The link you receive from an external site should include your target keywords. If your target keyword is “PPC,” then it should be mentioned in your backlink. This will help Google to understand what your link is all about and confirm it by crawling your page. 

What are Reciprocal Links?

Reciprocal links are links that two websites receive from each other. This sounds convenient, but reciprocal links have a controversial image in the SEO segment. Multiple reciprocal links from non-authoritative websites can hurt your SEO efforts.

But reciprocal links are beneficial if you hold a pre-existing relationship with another business, and you both link each other’s sites.

Types of backlinks

Below are the five best types of backlinks you can receive from external websites:

  • Editorial backlinks

You receive editorial backlinks when an external website refers their users to your website for quality content. You must have read many articles where the writer refers you to another author’s article on the same subject. You can earn editorial backlinks by creating quality and relevant content.

  • Guest Blogging  Backlinks

Many websites allow a backlink for posting a guest post for them. You can search for various blogging opportunities by contacting the blogs that share similar content.

  • Business Profile Backlinks

If someone mentions your business via various platforms like Facebook, Twitter, and Instagram, those links are known as business profile backlinks.

  • Webinar Backlinks

If you have just conducted a new webinar, you can create a webinar recording as a backlink. You can also receive new backlinks from various businesses looking to add more on the subject. 

  • Free Tool Backlinks

Free Tool Backlink is very beneficial for businesses who want to offer a demo or a free version of their paid tool. If you are offering a paid tool, you can provide a scaled-down version of your tool to get free tool backlinks.

Now, as we have gone through the types of backlinks, let’s understand “Dofollow” and “Nofollow” links and their impact on SEO.

What are Dofollow links?

Dofollow links tell search engines to notice it and consider it for SEO value. A Dofollow link will be automatically created when you will include a backlink.

What are Nofollow links?

As we have mentioned earlier, backlinks from low-quality websites harm your SEO. By mentioning  Nofollow links, you are telling Google to disregard the links so that it won’t harm your rankings on SERP.


Backlinks are majorly used by most marketers to improve their ranking on Google’s search engine result page. You can access the information mentioned above if you are new to backlinks to understand them better.

Daisy Martin arrived on the cyber security scene in the early 2000s when virus and malware were still new and slowly evolving. Her longtime affair with writing with an interest in the cybersecurity industry, combined with her IT degree, has contributed to experience several aspects of security suite industry such as blogging at norton.com/setup.

SOURCE: Everything You Need to Know About Backlinks

Published by alexmercy066

Hello, I’m jack. I’m a student living in Uk. I am a expert in blogging and internet security in social networking

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